To maximize the value of your email addresses create a regularly published email newsletter that provides real value to your readers. By helping readers, you’ll deepen relationships with them that will ultimately lead to sales.
Consider your email newsletters an integral element of your content marketing offering.
Use them to provide another way to reach the audience of people interested in your content.
Continually test your email performance against other options. (Think series of A/B tests to find the best performing option.)
In The Bahamas, what content can you offer your audience on a regular basis that they will want to read every time?
Consider your email newsletter as a work in progress.