In 2017 it seems that most traffic online comes from mobile devices. We should pay attention to making sure our websites are optimized for this traffic. Seems that Google and other search engines are penalizing websites that are not optimized. Find out if your website is mobile-friendly using a tool like Google’s mobile friendly test.
Also, it’s July and the time for major holidays are rapidly approaching. Customers are beginning to start early shopping and travelling for back-to-school supplies.
I think it’s appropriate to take a look at how eCommerce effects business in 2017.
Marketing Trends That Haven’t Changed
Some things simply won’t change. You could call them “fundamentals”. They are just as important in 2017 as they were in 2016.
Investing in your mobile web design may not seem like marketing, but it really is if you think about it. When you market your products on Facebook or Google, as much as 50% or more of the traffic you receive will be on a mobile device.
Making your website mobile-friendly isn’t just a good to-do. It’s a necessity to maximize your sales.
Omni-channel means selling your products on multiple marketplaces, or “channels”. This could mean your website, Amazon, eBay, Etsy, Jet, etc.
Again, simply putting your products in new places may not seem like marketing – but it will certainly affect your sales.
The user experience (UX) of your website is more important now than ever. If a user has a bad experience on your website, they probably won’t come back. This greatly depends on the overall design of your webpage.
Here’s how to ensure that doesn’t happen:
- Use a strong hosting provider to ensure speed and stability.
- Tell a story with your design to captivate your visitors.
- Make your products easy to sort through with proper tags and a better search bar functionality.
Go through your website as if you were a customer, and shop like you would any other website. Notice what’s easy and what’s aggravating, and find ways to make the aggravating stuff easier.
Social proof has always been huge for marketers.
Psychology has proven that people like to go with the pack. If other people are doing it, chances are you’ll want to do it too.
Social proof is an important marketing trend in 2017. Start asking your customers for reviews, and give them more reasons to write one (like loyalty or rewards points, discounts, or free shipping).
On-site personalization is going to be huge in 2017. What that means is using people’s information to personalize your website experience to each individual user.
2017 is an exciting year for eCommerce, there has never been a better opportunity for eCommerce stores to get ahead of the game.